Doubt is part of our nature, integrated into the shadow self.
To overcome doubt requires believable details,
natural speech, and personal experiences
that stand out across all communication channels.
I create engaging and well research truth with crafted words
that matter, targeted, persuasive, compelling copy
and effective tone of voice that delivers the message.
After all, making up facts are many but the truth is only one.
Fotis Fotiadis > creative copywriting || campaign concepts